Customer experience management: New game strategy for competitiveness

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

The Customer Value Strategy in the Competitiveness of Companies

By the in-depth development of economic globalization in recent years, market competition has become the focus of the fight against various companies. The survival and development of companies is not only depending on its own resources, but also relying on more value-oriented consumers. For companies around the world, their tasks are not only to take a variety of measures to deal with market ri...

متن کامل

Knowledge Management, technology, strategy, and competitiveness

The results showed that although the three dimensions are not individually related to plant competitiveness (direct effects perspective), their co-alignment impacts strongly on plant competitiveness (co-alignment perspective). Furthermore, this co-alignment creates an environment in which employee suggestion and feedback can add innovation, leading to superior plant competitiveness (mediation p...

متن کامل

A Stepwise Model of Customer Experience Management for Iranian ICT Sector

Knowing and managing the concept of customer experience is the main factor in creating competitiveness for any organization. Moreover, without customer experience management, a business cannot specify appropriate strategies to maintain the current market and business sustainability. However, most of the existing studies have looked at this subject abstractly and have not provided a comprehensiv...

متن کامل

The Customer Valuations Game as a Basis for Revenue Management

I describe the customer valuations game, a simple intuitive game that can serve as a foundation for teaching revenue management. The game requires little or no preparation, props or software, takes around two hours (and hence can be finished in one session), and illustrates the formation of classical (airline and hotel) revenue management mechanisms such as advanced purchase discounts, booking ...

متن کامل

Customer Relationship Management: A Strategy for Success in Electronic Commerce

Customer relationship management (CRM) is a concept for increasing companies’ profitability by enabling them to identify and concentrate on their profitable customers. The term “electronic commerce customer relationship management” (ECCRM) refers to the application of CRM in electronic commerce, i.e., when business relationships are maintained via the Internet or World Wide Web. Previous studie...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Governance and Regulation

سال: 2014

ISSN: 2306-6784,2220-9352

DOI: 10.22495/jgr_v3_i3_p6